/ 03 — Selected Work 2005 → now
Brands I've shaped, teams I've led.
Entertainment, studio, and consumer brands. The recent AI work sits under NDA and travels by conversation.
Including the confidential AI engagements. All work →
I'm Joshua Wells, a creative director who builds. Twenty years leading brand and design for Amazon MGM Studios, TMZ, and Banijay, now shipping AI-first products: generative UI, agentic systems, and the code underneath.
Every engagement is the same bet: emerging AI capability, translated into coherent, shipped product direction.
Design partner for teams shipping LLM-powered products. From the model boundary to the interface: prompt architecture, eval loops, and generative UI that composes the right surface at the right moment.
I build what I design: agent systems, production builds in Claude Code, and automated creative pipelines. I also teach it, running the workshops and rollouts that make AI a working part of a team.
Senior creative leadership without the full-time hire. Brand identity, design systems, and the taste of two decades, applied to teams that need direction more than headcount.
Written from inside the work, not above it.
Entertainment, studio, and consumer brands. The recent AI work sits under NDA and travels by conversation.
The mountains of western Virginia raised me. Appalachia gave me the storytelling, SCAD gave me the discipline, and twenty years of leading creative teams gave me the taste to know when something works.
I've built brands for Amazon MGM Studios, TMZ, and Banijay, was partner and ECD at an agency, and led GenUI design for a Google-partner consultancy. Now I work the seam between design and AI systems, shipping products that feel considered, not generated.
Tell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.
Or write hello@joshuawells.com directly.