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Social Media

Delivering high impact content and social branding to engage audiences

The Blast

SEE CASE STUDY

Celebrity entertainment news delivered quickly and accurately

Extending each season’s campaign creative, multiple template packages were created for the LA Kings’ social team to use for pre-game, post-game, and overall seasonal social brand messaging to help drive awareness and fan participation. 

‘The Belko Experiment’ generated social media interest by effective marketing campaigns that contained over 1,000 creative assets over 22 weeks. As the “HR Representative” of Belko, the tone with engagement was entertaining and effective. Utilizing specific imagery, story-lines for social, and interactivity with users, the campaign acquired 270M+ impressions, and over 150k user engagements.

RESULTS

With a strong story and heart, the 14-week social campaign for ‘Sleight’ resulted in 250M+ impressions with the use of 450+ creative assets. Imagery from the film and assets were created using quotes, reviews, animations, and social skins. In addition, community engagement helped further the story and drive opening day sales for the film.
Utilizing the film’s terrifying imagery and religious themes, and to work off key moments in the thriller, four creative silos were conceived: Theatrical, Thematic, Faith vs. Science, and Disturbing Articles. Over the course of a 14-week campaign, from the trailer release to opening day, I oversaw the design and delivery of 300+ unique assets, engaging conversations, and social appearance to promote the film — garnering over 200M impressions with 18M unique users.
RESULTS