The juggernaut of celebrity entertainment news: TMZ. As the Creative Director for 4 years, I was lucky enough to manage a team of graphic artists, newsroom projects, creative initiatives, and spearhead in-house design projects.
From newsroom art prep to large scale ad sale campaigns, I played a key role in streamlining the creative department operations and productivity for their online presence.
Along with day-to-day operations as their CD, I conceptualized, designed, and executed over 100 ad pitches for potential advertising partnerships. In addition, I maintained brand unification and development across all platforms including web, TV, print, and OOH. With three TMZ.com re-designs, sister site website design, TMZ Sports, TMZ Tour, and TMZ Live brand initiatives, I was able to help shape one the most recognizable brands in the entertainment world.
In order to deliver breaking content, along with more options for interactive elements than a mobile website could deliver, we redesigned and revolutionized the TMZ App to better serve up curated content, video, news, and advertising tailored to each user.
It was a perfect fit: take what people love about TMZ, and create a tour based around it. And with that novel idea, the TMZ Hollywood Tour launched in 2011 to rave reviews and guests. By extending the brand’s look-and-feel, the Creative Direction of the Tour helped solidify it as more than a tour… but a “show on wheels!”
In addition to hard-hitting celebrity news, TMZ’s sister site was launched in the fall of 2010 to deliver more lifestyle and red carpet content to its visitors. Through two reiterations, TooFab has become a powerhouse in the glamorous side of Hollywood News. As their Creative Director, I was able to oversee the initial birth of the site branding and oversee its subsequent evolutions.
Integrations & Ad Sales
Working closely with the advertising team, I conceptualized, designed, and executed over 100 ad campaign designs for potential clients. Because of these creative-heavy pitches, the ad sales team were able to secure notable buys from clients such as Lifetime, Discovery, TLC, The CW, ABC, and many more.
Website Campaigns & Takeovers
A few examples of the innovate approaches I conceptualized and designed to help deliver unique ad experiences that secured multiple brand partnerships.