The juggernaut of celebrity entertainment news: TMZ. As the Creative Director for 4 years, I was lucky enough to manage a team of graphic artists, newsroom projects, creative initiatives, and spearhead in-house design projects.  

ROLE
Creative Director
VISIT
PARENT COMPANY
Telepictures / Warner Bros.

About TMZ

From newsroom art prep to large scale ad sale campaigns, I played a key role in streamlining the creative department operations and productivity for their online presence.

...I enjoyed maintaining brand unification and development across all platforms...

Along with day-to-day operations as their CD, I conceptualized, designed, and executed over 100 ad pitches for potential advertising partnerships. In addition, I maintained brand unification and development across all platforms including web, TV, print, and OOH. With three TMZ.com re-designs, sister site website design, TMZ Sports, TMZ Tour, and TMZ Live brand initiatives, I was able to help shape one the most recognizable brands in the entertainment world.

Highlights

design-Sketching-sketch-Graphic design

Newsroom

Oversaw art and design production for fast-paced newsroom environment

Refreshes

Designed and helped execute three TMZ.com website refreshes

TMZ App

Designed the TMZ Mobile App

Sister Sites

Created initial and subsequent designs for sister site, Toofab and TMZ Sports

Best Practices

Ushered in new design, production techniques, and best practices

Ad Sales & Management

Assisted ad sales department in maximizing profit and potential clients

TMZ App

In order to deliver breaking content, along with more options for interactive elements than a mobile website could deliver, we redesigned and revolutionized the TMZ App to better serve up curated content, video, news, and advertising tailored to each user.

TMZ Tour

It was a perfect fit: take what people love about TMZ, and create a tour based around it. And with that novel idea, the TMZ Hollywood Tour launched in 2011 to rave reviews and guests. By extending the brand’s look-and-feel, the Creative Direction of the Tour helped solidify it as more than a tour… but a “show on wheels!”

TooFab

In addition to hard-hitting celebrity news, TMZ’s sister site was launched in the fall of 2010 to deliver more lifestyle and red carpet content to its visitors. Through two reiterations, TooFab has become a powerhouse in the glamorous side of Hollywood News. As their Creative Director, I was able to oversee the initial birth of the site branding and oversee its subsequent evolutions.

Integrations & Ad Sales

Working closely with the advertising team, I conceptualized, designed, and executed over 100 ad campaign designs for potential clients.  Because of these creative-heavy pitches, the ad sales team were able to secure notable buys from clients such as Lifetime, Discovery, TLC, The CW, ABC, and many more.

Website Campaigns & Takeovers

A few examples of the innovate approaches I conceptualized and designed to help deliver unique ad experiences that secured multiple brand partnerships. 

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