In the Summer of 2014, we had a novel idea: create a different advertising agency. One that valued client relationships over profit, experiences over bottom lines. Three years later, countless hours of passion, and dozens of internationally recognized client work, we achieved what we set out to do.
About Soda & Lime
Partnering with the two additional creative and marketing minds, Soda & Lime is a refreshing agency in the advertising landscape.
The creative team, along with forward-thinking designs and strategies, helped secure lasting client relationships that spanned a colorful array of clients, including:
- The Africa Channel
- B. Draddy Clothing
- FOX Sports West
- FOX Television
- LA Kings
- Los Angeles Angels of Anaheim
- OK! Magazine
- Red Bull
- Time, Inc.
As the Executive Creative Director for the inception of Soda & Lime, I am beyond proud of the work we achieved, and more so of the team and environment that continues to flourish today.
Needing a fresh perspective on their brand, the LA Kings partnered with Soda & Lime. As Executive Creative Director, we successfully made every goal—from the simplest task as refining their brand style guide to creating complex and impactful season campaigns. Together we were able to elevate the visibility of one of the most successful NHL teams in the league. Go Kings Go!
FOX Television wanted to polish their online presence for one of their most popular syndicated shows, Divorce Court and LaughsTV. In addition, a new franchise was designed and developed for FOX Sports West — Xtra Point.
As the leader in horror and independent filmmaking, Blumhouse and its multi-platform release sister BH Tilt have delivered award-winning titles for years. Partnered with Soda & Lime — and as the Creative Director lead — BH Tilt successfully launched multiple theatrical releases with on-point design, insight, and guidance.
As one of the most recognized and popular MLB teams, the Los Angeles Angels of Anaheim’s social media content benefited from a cohesive look-and-feel. I was able to bring unity across their creative by developing easy-to-use templates for their in-hosue creative team and help further their design directives across multiple platforms.