OK! Magazine

Keeping up with the fast-paced entertainment news landscape, OK! Magazine teamed up with Soda & Lime with me as their lead Creative Director for a website redesign.

ROLE
Creative Director
PARENT COMPANY
American Media, Inc

About the Creative

OK! Magazine, one of the leaders in celebrity news, approached the creative team at Soda & Lime to help them re-brand and re-imagine their online experience.

From maximizing ad impressions to curating content for visitors, the redesign infused intelligent responsive design along with forward thinking creative.

Working closely with the editorial team, OK! Magazine was delivered development-ready assets created with pixel-perfect-precision. The end result: a beautiful responsive website that helped continue to solidify the publication as one of the one-stop-shops for celebrity entertainment.

More than "OK!"

Underwent brand and competitor exploration to help create a new experience

Let's Talk

Provided constant communication with OK! with briefings on progress, design, and feedback

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One Size Doesn't Fit All

In development, multiple states for responsive layout were created to ensure a cohesive experience

Old Meet New

Migration for legacy content and how that would work with the new design were imperative and implemented

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Pixel Perfect

With 30+ templates created for the development team, precision was the upmost importance

Ad Sales

Advertising requirements set by OK! were kept in force throughout the design process

Hello, hero

One main task of the redesign was the inclusion of customizable content for users. The design of a unique “OK! Hero” bar would allow visitors to be presented with the content of their own curation, or be delivered content dependent on their selection.

Responsive for All

As with major redesigns under my Creative Direction, I wanted to create cross-browser and cross-platform compatibility for each user. 

'High 5' Me

To keep content at the forefront of each visitor’s eye, and to allow for additional sponsorship opportunities, a “High 5” module was crafted to allow editorial teams the ability to promote content and maximize ad sales.