LA Kings

Needing a fresh perspective on their brand, the LA Kings partnered with Soda & Lime. As Executive Creative Director, we successfully made every goal—from the simplest task as refining their brand style guide to creating complex and impactful season campaigns. 

ROLE
Creative Director
VISIT
LA Kings
PARENT COMPANY
AEG

About the Creative

Through constant design innovation and collaboration, we were able to elevate the visibility of one of the most successful NHL teams in the league. Go Kings Go!

Season Campaigns

Oversaw art and design production for 2015 & 2016 Season Campaigns

50th Anniversary

Created look-and-feel for 50th anniversary campaign and branding material

Streamline Design

Streamline of company-wide practices for creative delivery

Goals, Refined

Creation, oversight, and refinement of all organization logos and branding

Everything But The Puck

Oversaw print collateral creation ranging from small events, to Season Ticket holder materials

In-Person & On-Air

In-stadium and on-air graphic direction for all season campaign creative

50th Anniversary Campaign

In 2017 The LA Kings celebrated 50 years of championship and heritage. To mark this historic occasion, a commemorative logo and subsequent campaign were created and launched to highlight the history and legacy of the Kings.

Company Wide Logo Refresh(es)

As the King’s AOR Creative Director, I was able to update years of untouched logos to adhere to best design practices and help unify the brand and its multiple extensions.

Play Video

On-Air & Online Motion Graphics

In addition to traditional print and campaign material, the Kings also required on-air graphics to show in-stadium, along with their online marketing and on-demand video platforms.