Needing a fresh perspective on their brand, the LA Kings partnered with Soda & Lime. As Executive Creative Director, we successfully made every goal—from the simplest task as refining their brand style guide to creating complex and impactful season campaigns.
About the Creative
Through constant design innovation and collaboration, we were able to elevate the visibility of one of the most successful NHL teams in the league. Go Kings Go!
50th Anniversary Campaign
In 2017 The LA Kings celebrated 50 years of championship and heritage. To mark this historic occasion, a commemorative logo and subsequent campaign were created and launched to highlight the history and legacy of the Kings.
Company Wide Logo Refresh(es)
As the King’s AOR Creative Director, I was able to update years of untouched logos to adhere to best design practices and help unify the brand and its multiple extensions.
On-Air & Online Motion Graphics
In addition to traditional print and campaign material, the Kings also required on-air graphics to show in-stadium, along with their online marketing and on-demand video platforms.