Amgen Tour of California

Using The Golden State as its backdrop, Amgen Tour of California is North America’s only Tour de France-style cycle road race. Annually the event draws thousands of spectators, visitors, and competitors.

TYPE OF WORK
Motion & Social
VISIT
PARENT COMPANY
AEG

About the Creative

With each leg of the race hosted in a city along the route, a prime opportunity presents itself where advertisers can showcase their support and pride for the competition.

By mixing the current year’s branding, along with advertising requirements, the Amgen TOC sponsorship presentations combine the excitement of the race, along with the customization of each specific city.

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2019 Campaign Creative

Every City, Each Sponsor

Working closely with the marketing arm of Amgen TOC, multiple motion graphics were provided to the organization to help meet advertising goals and reach.

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2018 Campaign Creative

Social Media Extension

Along with branded content and motion graphics for city sponsorships, social media assets were created to further extend each year’s creative across multiple platforms.