As the premier provider of African content in the US, the Africa Channel partnered with Soda & Lime, with me as Creative Director, to launch multiple brand initiatives, refine the channel brand, and help strategically reposition the network for a new generation.
About the Creative
The Africa Channel held their first ‘Ubuntu Awards’ — honoring those who embody the Spirit of Ubuntu and Nelson Mandela.
Secondly, Demand Africa — a new venture that celebrates and promotes afro-centric food, culture, and lifestyle entertainment.
New Brand, New Look
Exclusively online and through social media, Demand Africa is a next-gen broadcast arm for The Africa Channel. To solidify the brand identity, a new logo, brand style design, and motion graphics were developed.
Ubuntu Week & Awards
This annual awards ceremony honors and celebrates those who are instrumental in cultivating a world of peace, unity, and optimism. Creatively we were responsible for the logo, brand style, motion graphics, and collateral. Also, I designed and developed the website for the awards and submissions.