The Africa Channel

As the premier provider of African content in the US, the Africa Channel partnered with Soda & Lime, with me as Creative Director, to launch multiple brand initiatives, refine the channel brand, and help strategically reposition the network for a new generation.

ROLE
Creative Director
VISIT
PARENT COMPANY
TAC

About the Creative

The Africa Channel held their first ‘Ubuntu Awards’ — honoring those who embody the Spirit of Ubuntu and Nelson Mandela.
Secondly, Demand Africa — a new venture that celebrates and promotes afro-centric food, culture, and lifestyle entertainment.

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New Brand, New Look

Exclusively online and through social media, Demand Africa is a next-gen broadcast arm for The Africa Channel. To solidify the brand identity, a new logo, brand style design, and motion graphics were developed.

Ubuntu Week & Awards

This annual awards ceremony honors and celebrates those who are instrumental in cultivating a world of peace, unity, and optimism. Creatively we were responsible for the logo, brand style, motion graphics, and collateral. Also, I designed and developed the website for the awards and submissions.

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