With over 15 years of corporate and freelance experience in design, direction, management, and production, I enjoy using my extensive skillset in a hands-on approach of taking ideas from conception to execution and exceeding expectations.
Multifaceted Creative Direction & Design
January 2010 – Current
Developing brand identity, websites, logos, and social media marketing for various projects and clients.
AEG, Amgen Tour of California, BAO, Majestic Las Vegas, United Esports, Vizr Productions, World of Dance
Banijay Studios, North America
June 2017 – August 2019
Orchestrated multiple brand initiatives, including their first online editorial property. Involved heavily with design, development, marketing, and management of various extensions of the brand.
360° brand development for The Blast, motion graphics, daily editorial requests, marketing materials for direct sales, SEO best practices, website development, team management, budgeting, copy-writing, social media marketing and design
Supplement Ad Sales Team to secure multiple $100k+ direct ad buys, Improved SEO for steady growth of 8M+ monthly uniques, Increase social network to over 250k followers, Developed engaging videos with 4M+ views
Soda & Lime Advertising
Executive Creative Director / Founding Partner
August 2014 – April 2017
Acquisition and Creative Direction for 20+ active clients; managed teams of designers, account directors, and client stakeholders through hands-on design and direction. Helped cultivate an inclusive and inspiring work environment and company culture.
AEG, The Africa Channel, ArtStar, B Draddy, Blumhouse, Breakout Gaming, Fox, Fox Sports, Koral, LA Angels, LA Kings, OraTV, Red Bull, Study Buddy
AOR for LA Kings for 5+ years, 300M+ impressions through social marketing for Blumhouse, Launched e-commerce site for Koral Activewear & B. Draddy Clothing, Redesign of OK! Magazine website, Designed and delivered pitches and presentations
Associate Creative Director
February 2014 – August 2014
Managed client and in-house design projects along with creative brainstorms for recognizable giants as HBO, Lifetime, Bravo!, and History Channel.
Warner Bros / TMZ
January 2010 – February 2014
Spearheaded a team of graphic artists, multi-scale projects, design processes, and large ad campaigns. Worked closely with WB and Telepictures executives to meet tight deadlines, design and develop brand extensions, and continuously refine TMZ’s design operations and brand experience for online, broadcast, and in-person.
Notable Brand Extensions
TooFab!, TMZ Tour, TMZ Sports, TMZ Live, ‘Famous in 12’ reality show
Overall brand unification, 100+ marketing pitches, Audience of 35M+ Online, TMZ App redesign, TMZ Live Show launch, TMZ Tour design and marketing, TMZ Store launch, Multiple TMZ.com design refreshes
EDUCATION & MEMBERSHIPS
B.F.A. in Graphic Design / B.A. Advertising
Savannah College of Art & Design
Search Engine Optimization (SEO)
Social Media Marketing
Josh is a truly gifted designer with a wide breadth of experience. He not only changed the way the day-to-day operation worked at TMZ, but infused new life into the brand through the way he and his team created visuals.
Where Josh truly excelled was in dreaming up and executing on amazing advertising sales based creatives and coming up with ideas for new ways to delight advertisers and our audience. From having a shark take a bite out of the TMZ logo in support of Shark Week for Discovery Channel to the hundreds of comps he created to push our ad revenue numbers by breaking new business, Josh was the member of the team that was always relied upon and never let us down - even with impossibly tight deadlines to meet.
I cannot recommend his skills, eye for detail and creativity enough. I would love to have him on my team again. He's that good. And, he also is easy to work with and deals with his staff as gracefully as he does senior management and clients.
Josh is the creative leader any company or client dreams to find. Josh's down to earth leadership style matches his creative vision. It balances with attention to detail, leading to a very approachable creative process from initial creative ideations through campaign launch.
With over 15 projects together, Josh has time and time again hit every deadline and exceeded my team's expectations with additional deliverables and easy communication, even with approaching deadlines or shifting priorities.
Josh's huge breadth of skills, from his branding and digital media projects to website development and media planning, is a Swiss army knife that continues to grow with each project.
I try to work with Joshua every chance I get. Everything he delivers is on time and extremely high quality, and his infectiously positive attitude takes all the stress out of the work, allowing you the freedom to really focus on making the best possible product.
Josh is by far one of the most dynamic creative thinkers I have ever had the pleasure of working with on several projects. I met Josh during our undergraduate studies, and as we’ve progressed throughout our professional careers, he is the one person I know I can count on when I encounter a creative roadblock.
His technical knowledge and design savvy exceeds that of any other creative individual with whom I’ve worked. If Josh doesn’t know the answer, then the answer doesn’t exist. His thinking is innovative, his solutions on target, and his approach managed appropriately to ensure the optimal outcome.
Sometimes I wonder how he’s able to get done what he gets done, but he does…and it’s always delivered with that Mr. Wells flair.