Menu
OK! Magazine, one of the leaders in celebrity news, approached the creative team at Soda & Lime to help them re-brand and re-imagine their online experience.
From maximizing ad impressions to curating content for visitors, the redesign infused intelligent responsive design along with forward thinking creative.
Working closely with the editorial team, OK! Magazine was delivered development-ready assets created with pixel-perfect-precision. The end result: a beautiful responsive website that helped continue to solidify the publication as one of the one-stop-shops for celebrity entertainment.
More than "OK!"
Underwent brand and competitor exploration to help create a new experience
Let's Talk
Provided constant communication with OK! with briefings on progress, design, and feedback
One Size Doesn't Fit All
In development, multiple states for responsive layout were created to ensure a cohesive experience
Old Meet New
Migration for legacy content and how that would work with the new design were imperative and implemented
Pixel Perfect
With 30+ templates created for the development team, precision was the upmost importance
Ad Sales
Advertising requirements set by OK! were kept in force throughout the design process
One main task of the redesign was the inclusion of customizable content for users. The design of a unique “OK! Hero” bar would allow visitors to be presented with the content of their own curation, or be delivered content dependent on their selection.
As with major redesigns under my Creative Direction, I wanted to create cross-browser and cross-platform compatibility for each user.
To keep content at the forefront of each visitor’s eye, and to allow for additional sponsorship opportunities, a “High 5” module was crafted to allow editorial teams the ability to promote content and maximize ad sales.