The LA Kings

The Tasks

Needing a fresh perspective on their brand, the LA Kings partnered with Soda & Lime with me as their lead Creative Director.  From the simplest task as refining their brand style guide, to creating complex and impactful season campaigns, we were able elevate the visibility of one of the most successful NHL teams in the league. Go Kings Go!

Notable Milestones

  • 2015 & 2016 Season Campaign
  • 50th Logo Creation
  • Streamline of company-wide practices for creative delivery
  • Creation, oversight, and refinement of all organization logos and branding
  • Refinement of Brand Style Guidelines
  • Print collateral creation ranging from small events, to Season Ticket holder materials
  • Yearly ticket design and seasonal gift
  • In-stadium and on-air graphic direction
  • Redesign and development of LA Kings Insider
  • Seasonal online banner ad


AEG / LA Kings

Areas of Focus

Graphic Design / Web Design / Creative Direction

LA Kings 50th Logo
Most Recent Projects