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The trendsetting luxury line has led the way in contemporary fashion for women and men alike. Their ready-to-wear collections are favorites among celebrities and fashion-forward clients who want to feel luxurious, appreciate high-quality, and admire street-style activewear. As the lead Creative Director on their first e-commerce website, multiple season collateral, and social media marketing — Koral elevated their presence, increased sales, and created an enduring brand that is still a trendsetter.
An e-commerce website, a first of its kind for Koral, consisted of designing and developing an integrated online retail solution for Koral’s consumers. By designing a clean and refined interface, the website allowed the clothing to take center stage.
Not only did we design and develop a full e-commerce site—we also integrated Koral’s warehouse shipping system. This kept track of sales, inventory, and insight on appropriate marketing campaigns based on sales data.
Highlights
Fabric Technology identities
theEDGE lifestyle blog
E-mail marketing for returning and new clients
Full integration with Koral’s warehouse API
In addition to an e-commerce presence, social media elements were created to garner buzz about the new website, and also bring life to the brand by infusing inspirational quotes and products through Koral’s social media platforms.
Integrating the look-and-feel of Koral was essential to not only their online presence, but also to offline collateral. By coordinating across multiple media formats, working closely with Koral’s designers and stakeholders, the season’s collection look-books were created, and subsequently inspired the next evolution of online marketing and social media elements.