As a luxury athletic brand, Koral was able to dive head first into the digital landscape with their first e-commerce site — and I was proud to be instrumental from designing and developing, to testing and launching.
Along with the e-commerce venture, we also created and maintained brand guidelines, social media campaigns, photoshoots, and push brand recognition and exposure.
- Designing their e-commerce site
- Creating multiple social media campaigns
- Integrating their inventory into their new website
- Launching comprehensive newsletters/e-blasts
- Creative directing photoshoots, retouches, and styling
- Look-book collateral design and production
Areas of Focus
Graphic Design / Website Design / Creative Direction