About me

With a mixture of both passion and vision, I strive to help create a dialogue between designers, clients, and everyone in between.  At the end of the day, we want to have created something we are all proud to call our own.

My years as Creative Director at TMZ helped me learn to work quick and efficiently; while being ECD and Founding Partner at my agency Soda & Lime allowed me to hone my skills for detail and impact.

I hope my selected works give you a brief look into my expertise not only as a skilled Designer, but also as a Creative Director who can cultivate good talent and produce impactful work for amazing clients and brands.

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Experience

Executive Creative Director & Partner at Soda & Lime
August 2014 – April 2017
As a founding partner and the Executive Creative Director of Soda & Lime, I was able to be involved with all aspects of the company; from start-up to being the AOR for multiple internationally recognized brands.  Streamlining the Creative Direction process along with helping cultivate team morale and company culture, having the ability to be at the agency from the ground-up gave invaluable experience as to how to handle not only design and creative hurdles, but also management and company obstacles. 

Associate Creative Director at bpg advertising
February 2014 – August 2014
As ACD, managed client and in-house design projects along with creative brainstorms for recognizable clients such as HBO, Lifetime, Bravo!, and History Channel. 

Creative Director at TMZ
January 2010 – February 2014
As Creative Director, managed a team of graphic artists, spearheaded in-house design projects—from newsroom art prep to large scale ad sale campaigns. Streamlined art department operations and productivity. Conceptualized, designed, and executed over 100 ad campaign designs for potential clients. Maintained brand unification and development across all platforms including web, TV, and print. Designed TMZ.com refreshes, TMZ Tour look-and-feel, and TMZ Live, Sports and various other brand initiatives.

Creative Director at TooFab!
January 2010 – February 2014 
Creative Director for TMZ’s sister site, created original look of brand. Logo, site, and visual marque of new site. Assisted in coordinating new design procedures and production requirements accompanied with the launch of the brand and staff.

Creative Director at Ink Branding
January 2008 – October 2009
As Creative Director and partner, founded and maintained company relations, consistent design quality, and daily operations. Spearheaded company brand image through marketing, collateral, and online website utilizing Flash and HTML elements. Streamlined and balanced an agency atmosphere of graphic design and print production with over 30 active clients.

Education

Savannah College of Art and Design
BA, Advertising Design / Graphic Design, 2003 – 2007

me

Languages, Code & Programs

  • Photoshop
  • Illustrator
  • After Effects
  • Premiere
  • InDesign
  • Audition
  • Flash
  • HTML 5/CSS
  • WordPress
  • JSS
  • E-Commerce
  • By far one of the most dynamic creative thinkers I have ever had the pleasure of working with on several projects.

    Tara Henderson Visual Production Manager at Target Corporate
  • I cannot recommend his skills, eye for detail and creativity enough. I would love to have him on my team again. He's that good. And, he also is easy to work with and deals with his team as gracefully as he does senior management and clients.

    Pamela Russo Vice President / General Manager, Luxury & Travel Brands at Time Inc

Let’s work together